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Archive for Social Media

Human Resources is HUMAN, isn’t it?

I was caught by surprise several months ago when I was presenting to a group of HR professionals about Social Media and HR. I was making a case for why HR has an instrumental role in helping organizations navigate the waters of social media, and one of my arguments was what I feel is an obvious connection between Social Media and HR. Social Media campaigns – the really successful ones – are all about listening, connecting, and engaging. Who better to lead these types of practices than HR? After all, that’s what we do, right? I remember looking around the room at my HR colleagues, and although some of the people there were nodding enthusiastically, there were several frowns of disagreement.

Later, I wrote a blog post about this obvious connection, and when I shared it, I was faced with several arguments against my point. Several people stated that, in their experience, HR professionals were not the best at listening, connecting, or engaging people. They saw HR as bureaucratic, disconnected from the business and the people, and very closed-minded and unaccepting of change or innovation.

Once I picked up the broken pieces of my shattered perception of the HR profession, I looked at this argument more objectively. I started seeing where my own experience and passion had clouded my view. You see, I started my career in operations and later got into training and HR. As an HR manager, I continued to be a part of the operations team, and became the conduit between the people and the programs we rolled out. I felt responsible for continuing to be connected to the employees in our restaurants, for listening to their ideas and concerns and for connecting them to our leaders and our promotions and programs through two way communication and training. This continued to be part of what I did throughout my career in Human Resources roles in other organizations over the past 15 years.

But when I think about it, I realize that I didn’t always fit in with some of the other HR people. While many of them were brilliant at employment law, writing policy and developing detailed processes for the administrative side of the business, I often found they had trouble relating to the reality of the businesses they worked in, and didn’t see how what they did had an impact. I worked for some retail and foodservice organizations where some of my colleagues had actually never set foot into one of our stores or restaurants or spoken to someone on the front lines. This, to me, was a huge problem.

As I’ve met hundreds of business leaders over the past year, I have realized that HR’s reputation is often that of the secret-keepers and naysayers in the company. Rather than creating innovative ways to allow more freedom and collaboration, HR often balks at the possibility of loss of control and the risk of giving power to the masses. At two HR conferences I attended this year, keynote speakers spoke about Human Resources being the biggest roadblock to innovation in organizations.

This perception makes me sad. And a little angry. And I want to change it.

Over the past few years, I’ve been diving into the waters of social media, and have had the opportunity to connect, through twitter, with diverse people whom I would never have met otherwise. I’ve had the extreme pleasure of meeting progressive HR leaders like Bonni Titgemeyer and others who contribute to this blog. I’ve learned about social technology that HR and business can use to create connection within the workplace, and I’ve met leaders who have implemented social technology with amazing impact on employee and customer engagement and business results. I met Christine McLeod from British Columbia, whom I’ve partnered with to produce Impact99 HR Summit, which is all about igniting a social workplace for deeper connection and engagement within organizations.

These are only a few of the hundreds of people I’ve met through the use of social media, who are helping to change the perception of Human Resources. These progressive HR leaders have renewed my love of our profession. As technology continues to evolve and our workforce continues to expect us to trash our old traditional processes and rules, we need to understand how technology can help rather than hinder this connection. We need to connect ourselves, our employees and our business. We need to help our organizations become more social, collaborative, and connected. After all, human resources is about being HUMAN, isn’t it?

I welcome your thoughts – and would also love to have you join me at Impact99 in October.

I’d Love to Change the World

Recently I was driving and the song I’d Love to Change the World by Ten Years After came on the radio.  The song has been in regular circulation for more than forty years and I love it.

I have certain visuals about the 1970’s whenever I hear it.  It is a perfect time piece, depicting images of bell-bottom pants, gas lines, protests and Watergate.  Mostly, I like listening to it because I like the premise of it.

I think a lot of HR Pros can relate to the lyrics,

“I’d love to change the world, but I don’t know what to do.  So I leave it up to you.”

We work in a profession that has a reputation for being reactive.  We aren’t changing our world (e.g. or organizations) but rather we learn to adapt, and in some cases, to cope.  As HR Pros, we have a tendency to get caught up in the details of our jobs, feeling helpless about how to manage the unmanageable, and frankly, some of us settle in and give up.  There are many blogs out there that debate the role of strategic vs. trench HR and in practical terms, there are far more trench pros than there are strategic pro.  I would like to hypothesize that some of the trench focus has to do with pre-conceived notions/stereotypes of the type of contributions that HR can make on a strategic level.

We can change the world, but like a 1970s protest movement, it starts with banding together, planting seeds and from time-to-time taking risks and proposing the radical.   This isn’t necessarily a strong skill set for HR, but if we use social media we have greater power than ourselves as individuals.

I don’t know where I’d be in my career without social media.  I’ve learned so many things from so many people.  It is amazing the cumulative value of connections and tips.  I am completely energized and motivated by this.

Do you have an idea for change?  Put it out there.  Connect with some radical HR pros.  Get some advice and use it.  There’s value in numbers.  Pretty soon we will change the world. Don’t leave it up to someone else.

Keep Your Stick On The Ice

Ladies and Gentlemen we are in the midst of one of the wildest NHL postseasons ever!  Intensity is at an all-time high!  So is scoring, so are penalties, so are suspensions, so are injuries, so is controversy…  In the first round playoff series between the Philadelphia Flyers and the Pittsburgh Penguins, a series eventually won by the 2012 version of the Broad Street Bullies, the two teams tallied a record 45 goals in the first four games alone.

Analysts and insiders posited that the explosion of scoring was due in part to the reckless style of play by both teams.  For example, a Pittsburgh player in his own zone would line up an opponent for a big hit against the boards, hoping to make a big impact and send a big message. He would do so at the expense of fundamentally-sound defence, and therefore give up scoring chances.  Both teams strayed from the fundamentals of playing hockey, and I can’t tell you how many penalty minutes the teams amassed in this series, because my calculator only has so many digits…  In short, they did not keep their sticks on the ice.

When someone tells you to “keep your stick on the ice” they are using an expression with two meanings: 1) remain alert and vigilant; 2) calm down and stick to the basics.

In workplace management, as in hockey, as in life, it is often wise to keep your stick on the ice.

You may have heard recently that a certain Police Service got itself into some hot water and bad press for requiring a job applicant to disclose their Facebook username and password during the recruitment process.  In response, the Ontario Human Rights Commission has published an opinion that “Employers should not ask job applicants for access to information stored on social media or other online sites and that doing so could leave an employer open to a claim of discrimination under the Code.”  A prominent and well-respected professor from York University in Toronto has publicly stated his opinion that by requiring a job applicant’s login information, and accessing their Facebook page, a prospective employer could collect information disclosing an applicant’s traits and characteristics protected by the Ontario Human Rights Code, and in the face of a complaint, would have the burden to prove that the decision not to hire was in no part based on the protected grounds of the applicant.  Of course, the Commission’s stance is an opinion, and is not conclusive or necessarily binding on the Human Rights Tribunal of Ontario.

To say the least, this is a contentious legal issue of which even the lawyers in our firm have differing points of view.  I can only speak for myself, but I understand the Commission’s opinion to state that potentially running afoul of the Code would not be due to requiring the username and password of an applicant per se, but rather actually snooping a Facebook page using the login information.  Does that mean looking at a job applicant’s open Facebook profile disclosing their religious affiliation, disability, family status, and age also violates the Code if an employer cannot establish that they did not rely on such information to reject an applicant?  I think that taken to its logical conclusion, the Human Rights Commission would seem to say, yes.  So too then would engaging in a discussion with an acquaintance of the applicant who says “my wife is good friends with Bob’s partner Jim.” Or “Bob was going to enter the NHL draft but then he permanently injured his back.”  Does an employer violate Ontario’s Human Rights Code simply by stumbling upon information regarding a protected ground in this manner?  Is an employer burdened with the onus of disproving a claim of discrimination under the Human Rights Code any time they become innocently informed of an applicant’s protected characteristic?  I think not, and as a lawyer, I would be interested to see the Facebook login issue argued in front of the Human Rights Tribunal.

But I highly doubt that the issue will reach that point.  Why?  Because employers should know to keep their sticks on the ice!  For most employers, requiring an applicant to disclose their Facebook login information so you can snoop them out before (or even after) hiring strays so far from the basic principles of safe hiring practices, that it is the human resources equivalent of lining up your opponent for a big hit in your own zone, at the expense of fundamental defence.  It’s a battle you could potentially win, but weigh the potential benefits against the potential costs and you’ll see it’s just a bad idea.  High risk, low reward.

Keep your stick on the ice!

If I’m right and requiring a job applicant to disclose their username and password is not, strictly speaking, a violation of human rights law, it would still likely constitute a breach of privacy law that could result in a complaint to the federal or provincial Privacy Commissioner, or at least make the employer seem intrusive and overbearing.  There are other, less risky means by which an employer can keep its stick on the ice and still achieve the same goal of ensuring they are hiring an acceptable candidate.

Employers ought to be aware that they can safely comply with Human Rights legislation by carrying out their accessible and fair hiring process, extend an offer of employment to the suitable candidate, and in appropriate circumstances make the offer of employment conditional on such further terms as receipt of references, background checks, or medical clearance for a physically demanding job, etc.

So when your company is hiring, keep your stick on the ice.  Be guided by proper hiring practices, respect your applicants, and when in doubt, talk to your lawyer before taking unnecessary risks.