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Author Archive for Laura Machan

Never Underestimate the Value of a Thank You Note

One of my clients remarked wondered aloud recently whether thank you notes have gone out of style.

He had interviewed nine people and only received two thank you notes.

This intersected with a dinner time discussion with my husband who is taking a referral marketing course where the concept of the thank you note is being drilled into his head day after day.  Our dining room table is littered with note cards, envelopes and stamps.  I am sure Canada Post is enjoying the new surge of business.

Writing a thank you note is not the mechanical process your mother made you do to thank your Aunt for the hideous sweater she sent for your birthday.

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